Hey Friend,
Gonna admit something… I’m not “conventionally professional”.
Hard to believe I know.
I write in blue font, I use words like “Snoochie Boochie” in regular conversation, and when teaching a lesson I cite “talking dogs”.
And have you seen my hair, it grows up and up and I never cut it.
Not exactly the pinnacle of what you expect your hired consultant to be, sound and look like huh?
Shame though.
Can’t be helped.
It’s who I am.
On this same topic, I’m still hearing from readers about a recent message where I taught drug trafficking to stand out in your emails.
Apparently, it resonated with many who realized they were hiding behind a veneer of false professionalism.
To top it off they weren’t earning replies or making sales.
Is that the value of “professionalism”?
Meanwhile, my latest partner-in-crime (what I call my clients) said of my professionalism: “you’re irreverent”.
Been called a lot of things: wonderful, fun, silly, thought-provoking, bold, challenging, quirky, long, genius, perfect, obnoxious, and more…
Never “irreverent” though.
When she said it, all I could think of was Leonardo DiCaprio fighting a bear… but that’s The Revenant.
Spectacular movie about a man who bear fights during a hunting trip (circa 1823), and barely survives to take a long trek back home, for his revenge on the man who left him in the wilderness to die. (Supposedly a true story.)
Makes the epic The Odyssey look like a walk in the park.
Here’s a quick screenshot of the now famous bear fight scene.
SLXLM
Later I found the real irreverent definition.
Irreverent: “showing a lack of respect for people or things that are generally taken seriously.”
Nothing to do with heroic bear fighting.
Not even a compliment.
… I take it as one though.
Why?
Because it’s accurate.
I don’t respect most things people take seriously.
You shouldn’t either.
Be critical and vigilant, and most important, “curious”.
Ask questions and test foreign ideas before making them your mainstay. Let the idea prove itself and when it moves you closer to your goals, you know it’s a winner.
Logically I “should” repel my partners, especially my current partner. I mean I’m not “conventionally professional” right?
Not the most obvious choice to write survey funnels for her Victorian-style, family-run hotel right?
How do I “get away with it”?
I’ll tell you why Love.
Respect.
Respect is the ultimate equalizer.
She and I respect the same value of serving others first– the audience.
And so we’ll do what it takes to learn more about her audience so we can offer them the best service possible. Me in the form of content they can’t wait to read, and she in the form of email content that her competitors won’t dare to even consider making.
All that said…
I guarantee results. Sustainable results you want.
One thing I can promise you {Your name}.
Now and forever.
I’ll never force you to be someone you’re not.
Nor ask you to compromise yourself, your approach or your work.
(Trust me. Did it on Youtube for years. Not worth it.)
I’m only here to help you own the voice you have.
You have a goal of serving others, a proud message to share, and don’t mind being told that your true voice matters, so let’s get to work.
I’ll happily be in your corner, crafting your next strategic email messages and cheering you from the sideline.
It’ll be my irreverent pleasure.
Be well,
Max!
P.S. Can you guess my new favorite word?
P.P.S. I’m still building my digital store. So today, I’m offering a discount release of my new ebook, Emails That Earn Quick Replies.
A set of 27+ proven, principled scripts you can copy and paste and send to help you build personal and professional relationships with email.
That way you can build your personal brand and grow your business strategically.
Reply for your one-day only EEQR discount rate of $34, and I’ll pass along the legal goods for you.