Ollie is everything to everyone.
Has been since high school.
Like a social chameleon he adapted to a new group’s body language, wardrobe, and vernacular, to quickly fit in, and disappear in plain sight.
Then the next time you see him, he’s with a new crew and goes through the same cycle.
In high school it made sense, he was probably learning who he was and testing it out between goths, preps, jocks, and the nerds.
As an adult not so attractive, especially since it’s noticeable.
He no longer has one group he can spend months at a time with. In a given day, he’s at work with his finance colleagues in a full suit talking about investments, then having dinner with his tech friends in casual attire discussing new apps, and finally at a party with hipsters bashing modern culture.
It’s OK to have different interests. Some may even oppose each other. Like how I’ve done the same things Ollie has, and didn’t have to “play a part” to do it.
That’s because who you are, and how you are, never changes.
Though Ollie may not be real, many people behave like he does, with their businesses.
They want to be liked and try their hardest to attract everyone.
Thing is, now the spotlight is on them 24/7, so they have to do this constantly.
It’s exhausting to keep up, and ends up taxing their energy, which means they aren’t producing their best work.
You already know the benefits of having one voice, one vision, one approach, and of course… one. precise. audience.
It’s the simplest way to advance in your field with little friction. You only have to focus on one context and become the best in that space. It’s wonderful to have that kind of consistent approach to developing your craft and career.
I understand how difficult it is to do at first. I do.
I hated the process of outlining the finer details of who I wanted to serve, and where to find and reach them.
Here’s one thing I found helpful in my journey though.
Today, rather than talk about who your customer is, I want you to think of who they aren’t.
Who isn’t your ideal client/customer?
If your best audience member had an evil twin, what would he or she look like?
Knowing who they are not, is a Great way to avoid making concessions and possibly entertaining the non-ideal crowd.
Having an understanding of who you don’t want to reach helps you in crafting the right image and words that subtly keep the unfit types at bay.
Who are the evil-twins of your ideal clients?
– What are they like?
– What are their needs?
– What are their issues?
– What are their irrational fears?
– What are their aspirations?
– What are their concerns?
– Where are they from?
If this is helpful for where you are, I want to know.
This first step will undoubtedly take much stress off your shoulders in the meantime.
Be well,
Max!
P.S. Already know your target market inside and out, better than they know themselves. Then let’s partner up to lead you and them to new heights.
Then you’ll find out firsthand, how my copywriting madness is helping a financial coach turn heads on LinkedIN, and introducing her to a whole new audience.
Or how Facebook adverting isn’t immune to my copy powers either in the health and fitness coaching niche.
Take my [quick questionnaire](embed link), if you think we’re a good fit, we’ll jump into work this month to see some BIG WINS as soon as February 1.