Devani writes:
“Your email from last night … ‘Why was I so hard on that guy?’
NAILED IT.
You legit wrote everything I’ve been thinking forever about all the fluffy rah-rah industry shit.”
You’re welcome. You spoke. I listened. Then I wrote about it.
That’s the art of Great emails in action. It starts with knowing your ideal reader, the type of reader who makes a custom of buying repeatedly from you.
Their replies becomes sales-getting email fodder.
In fact, lsitening is the first step in any serious marketing campaign. Whether to build your list, sell your wares, or attract influencers to help you reach more people.
Ryan Levesque has an entire career because of it.
So if you don’t know who you’re pitching and what their life is like, you’ve already lost the battle.
For pitch-minded people, in TOP OF MIND this month, I show one (of many pitches) someone sent me. The kind of awful pitch that you’ve probably sent to dozens of people.
In this case, not only did I not buy (nor would any sensible person), but I gave the sender tips to improve, and sold them on my work instead.
It’s not the first time, nor will it be the last for me. But that said, are you sending that exact type of awful email pitch to VIPs you admire?
Join TOM to see for sure and own the cure.
Be well,
Max!