Welcome to Story Academy, where I take a story and tease the many ways you can use it to lead your own audience with your next email.
Like I would for my partners.
On Monday, I’ll demonstrate how I would use it with my reader… (ahem) You.
Sarah Kay’s TED Talk is your next email message.
Sarah is one of my favorite contemporary poets, and here she performs “If I should have a daughter”.
This one video is full of ideas, it’s nearly overwhelming, and the main message… up to you since it’s so openly interpretive.
Everyone needs a message of inspiration. Let’s write it one based on this performance for your audience.
—
Concepts to reference this directly or indirectly in your market:
– Share the video and tell us how you feel about it. Bullet additional things you learned. Let us know how it’ll help us with your work or guide us to a product that will help us keep that momentum going.
– Do as I say. Not as I do. Reveal the misinformation you tell your children when you aren’t ready to teach them the whole story. Relate it to how other industry leaders say one thing to their audience yet do another thing for themselves. Highlight a concept your reader doesn’t know and actually be real about it. Bonus: Use testimonials as proof.
– Share this video. Ask your audience what they know to be true. Then peel a layer back, be vulnerable and tell your 3 real truths and inspire readers to share their own too. You’ll be surprised at what you learn.
– Talk about the first time you learned to do something difficult. From tying your shoe to giving your first talk to starting your business. Anything that you remember vividly so you can share how tough it was, like how tough it can be to reach the goal you are helping your reader reach.
– Talk about the pressures to be cool, which really means posturing, guarded and detached. It means to follow in groupthink and ignore opportunities to grow. Growth like what you teach and how it helps people. Highlight a testimonial.
—
Build rapport with your reader with a refreshing inspirational message this week.
Empowering messages set them off with confidence for their next steps.
Go forth right now… write now.
Write an email to your reader.
Tell a story he or she needs to hear.
Sarah Kay’s TED Talk is your next email message.
– Max!