Two types of friends in our lives.
One friend shows up when it’s convenient for them, and the other friend is kinda always there.
The first, are like vampires who reach out when they need a hookup, usually money.
Let’s call them “takers” or Mooching Mouks.
Sometimes you give what you can, but you mostly ignore them.
The second, are true friends, they don’t show up, they’re just always there going through life with you. Let’s call them “givers” or Supportive Squires.
Email works in the same way.
Some businesses reach out when they want you to buy, every once a while. When it’s convenient for them.
“Hey, I have a discount. Buy these shirts.”
“Announcement: I’m going to be in Chicago. Come see me speak.”
“Read my new blog post”
When you don’t hear from people and they send a message like this it feels dirty. You want a shower after.
Why?
Because they don’t care about you. Never asked to see how you’re doing, or offer to support you with what you’re facing right now.
They interrupted your day to talk about themselves and feed off your generosity.
Grrr, those mooching mouks.
Then you have email messages that are different.
Instead of once every few months, you receive them weekly, if not daily.
Emails telling you stories, sharing jokes, answering questions, all to help you with your challenges. They do it well since and regularly ask you what’s happening in your life to improve their methods.
To be fair, they too ask for a sale. However you are more inclined to support them.
Why?
Because you respect and trust them. They’re your supportive squire after all. You invest in them to empower your growth in life and business.
Like any ruler of a realm, you need a squire who supports you. Maybe more than one for different categories in your life.
In medieval times, the squire assisted knights in their daily affairs. Highly effective, they made the knights life and work easier, so they could focus on high-level work of honor and duty in protecting their community.
Two questions {your name}:
1 – Who are your supportive squires?
2 – How supportive have you been with your audience?
Every day we have 24 hours to grow your career and help others too.
In your case, as a visionary leader, you have the chance to do both at the same time.
With the emails you send, you build rapport, get too know your reader, and provide valuable advice that will enhance their stance in life.
What do you have planned to share with your reader this week?
It’s February, a short, cold, and bizarre month of holidays that confuse us all. Each, a day of opportunity to capitalize on the confusion and lend a helping hand that makes the next 28 days feel less… lonely.
Your reader is waiting to hear from you in a message with fresh content they’re starving to put into action.
Don’t let another 24 hours go by without saying hi and being a supportive squire on their path to success.
In the meantime, I’ll do the same for you this month.
I’m glad I can share what I know and love to help you make it easier.
Be well,
Max!