Let’s understand the FBIs case against Apple.
The FBI and government, in general, wants to own the ultimate key to unlocking any encrypted phone or apps or files.
Here’s the deal.
The FBI apprehended an alleged terrorist, and he owns an iPhone they can’t get into for more evidence.
As a result, the phone is put on a list of hundreds of other phones that are also encrypted and inaccessible.
This isn’t new, been a topic since the 1990s in fact.
But the FBI is now making a hard case against Apple and other digital companies that encrypt user files and tools.
See, all your information accessible online is protected with encryption.
From your banking information to your family photos, even your favorite porn sites and the occasional dick pic (solicited or not, it’s all safe from prying eyes).
It’s all private and even your phone provider can’t access it. The only way is for you to give people access.
… But wait… there’s more…
The ability to access these files already exists.
Hackers use them regularly, again, since the 90s. Meaning, if the government prioritized the protection of the American people, they could access these phones too with the help of the best hackers, which they already do in many cases.
Knowing this, makes you wonder, why is the g-o-v fussing about this loudly now?
Most likely they’re using public fear and confusion around encryption to win a case they’ve been losing for nearly 30 years.
Really, it seems like they want to create legislation and control all access to people’s privacy on their own terms. Without oversight and restriction, much like the NSA already exists today.
Giving them the keys to do so is the first step in further restricting civil liberties online, and offline too, and it’d be done under the guise of “protecting American safety”.
Again none of this is new, but it is newly public again, and digital companies have a coalition to make sure this never happens.
Why is this important to you and your readers?
Chances are, your emails aren’t encrypted unless you’re using Apple Mail or Mozilla.
The vast majority of us send emails accessible to the government to peruse and use that information however they like… and not just them, but market research companies too, who want to know who you are so they can sell to you better.
So 1, consider protecting your most messages with an encrypted email tool. Because who you are, what you search for online, and how you live your life still belongs to you and is better kept private.
2 – Your readers follow and buy from you because their transactions are kept private and safely stored. Everything I teach centers around trusted encryption tools. No one is looking over your shoulders and you’re operating above board.
Would you want open-door access to you and your audience’s private information without your permission?
3 – Even the government uses encryption to protect its own files and tools. Surely they understand a slippery slope where we force people to decrypt their content for the sake of public insight and safety. One day they may be on the other side of it, and I doubt they’d be so forthcoming.
Take a deeper interest in this conversation.
It affects you personally and as a business owner.
Encrypted data protects so many leaders like yourself but works in the background so it’s easy to ignore and take for granted.
But so is air… and air is essential.
Be well,
Max!
P.S. In only 2 hours, there are only 7 spots left to talk live about topics like this, or how to build your email marketing approach safely in spite of it.
They go fast, especially since I’m only hosting Strategy Sessions the first two weeks of April.
First come. First serve.
And I just sent this second mention of it to you… and my entire list.