Facebook is sooo boring.
Hopped on this winter to catch up with friends and family, and not much happening.
Just a lot of people talking, but not actually doing anything.
Right now, on my newsfeed at least, everyone has something to say about the
Oscars. It all stems around it being yet another year where the nominees are entirely white.
This happens every year though. It’s clearly an award show that’s not about film content and merit. So be it.
And I know I worked in the industry for years, still consult for SONY too… I even saw 57 movies last year. So many powerful stories were ignored, and so many duds were nominated.
Listen friend…
There are plenty of respectable reasons to watch the Oscars this year.
Plenty of respectable reasons not to watch the Oscars this year too.
Frankly, those reasons don’t matter since it doesn’t affect you and I in any relevant way.
Our life won’t become any easier or any harder in any measurable way if
Concussion or Creed suddenly were nominated for an award.
So why huff and puff about it?
Rather than boycott or “carrotbomb” (support heavily) based on your position, it’d be cool to see people create something lasting with their newfound vitriol on this topic.
Wouldn’t that be fantastic?
To see people commit to loud, measurable action in a way that makes an actual difference?
If you don’t like how white the Oscar lineup is (neither do I), how can you add your voice to the mix in a positive way?
Instead every day create and support your own event– your life, your business, your relationship with your best customers.
Here’s how you do the same (with email):
Every day spend 25 minutes writing an email to your audience about your expertise.
Share a daily tip and use a real life situation to teach it to your readers.
(Hint-hint, this exact email is an example.)
It’ll be moving, inspiring and fun.
If it’s fun for you to write, it’ll be fun for us to read.
Do one more thing…
Add a way for your best readers to buy from you or hire you to solve their exact problems even quicker.
If you’re managing a charity, then you simply give your audience a donate button so they can support you as champion of the cause.
Surprise… an actual template you can use (copyright free too):
Subject: Sore losers at the Oscars
Message: Hello {First Name},
Let’s talk about award season for a moment.
Specifically the Oscars, which are around the corner. Everyone has an opinion about it.
Sure you do too.
The main argument:
{In 5 sentences or less describe the scene.}
People are REALLY upset about it.
Taking to their favorite social media platforms and spewing opinions as fact, and making up facts to prove their own points.
More entertaining than watching the actual show.
My stance:
{Describe your stance in 5 sentences or less.}
I’m not too worried about it to be honest. It’s fun to think about, comment about.
At the end of the day I don’t know any celebrities or Academy members.
Each day I wake up, write a wonderful message to you, someone I do know very well.
If they’re like you, they {list your ideal customers #1 hope, #1 fear, #1 bias towards getting support}.
That’s something I get very well.
It’s why I created {Name your most relevant product or service based on the hope you listed.}.
To date it’s helped so more people than any TV award show has ever done.
Here’s how it helped Joseph:
{Insert testimonial}
[Insert raw URL]
{Say Goodbye},
Your Name
P.S. What was your favorite move in the past year or decade. Let’s celebrate our own
winners!
—
You can do this today…
… right now… even if you haven’t spoken to your list in months.
If you take the next 25 minutes to commit to action immediately, and offer it to your list, you’d be using your newfound Oscar energy to good use around the same topic.
But you probably won’t.
So… you can either work with me to show you how it’s done by scheduling me on your calendar right now with the quickness.
Or… since it’s easier… you can complain, whine and go with the Facebook flow.
Either way, I’ll be ignoring my Facebook newsfeed flow for a while.
More time for me to do my part every day in the good fight regardless.
Sleeping well without an Oscar nom or a boycott agenda since 1987.
Be well,
Max!
P.S. My clients, people like you, create content that makes the Oscars look like a KKK rally.
It’s all pro-people content that doesn’t ignore any one race, ethnicity, creed, age, gender or socioeconomics, and I love it.
I work with the most altruistic people I’ve ever meant, and their work is a true reflection of social diversity in the real world.
Said content is more empowering than any Oscar nomination lineup has ever been.
Very proud of that, and I love supporting the energy.
We don’t care about the Oscars because they aren’t relevant to the real work we’re doing on the ground, for our audiences, every. Single. Day.
And I don’t have to boycott one event or another to enjoy it.
Join the fun movement with us!