Toyota spends about $2 Billion per year to get the word out about their cars. One Billion goes to TV ads reaching people like me who don’t like Toyota cars.
Meanwhile, Rolls Royce focuses on exclusivity and deepening relationships with people who love buying their cars.
No dollar is wasted in their minimalist PR budget to precisely reach avid fans of luxury craftsmanship and premium concierge service.
They don’t want to outcompete Toyota because they’re not in the same league. Rather RR wants to enjoy their own standard of operations to the tune of $18 Billion a year.
Thus, they play a focused game with a sophisticated approach, which doubly suits their specific customers. It’s also why they’ve had more than 100 years of sales growth year after year.
Same goes for you with your marketing and PR approach.
Every day you have a choice to reach out to someone or everyone.
You can play the odds and reach out to everyone, even if they will never buy (Toyota approach) OR connect deeper with someone who already invested in what you offer either from you or a competitor (Rolls Royce approach).
For luxury automobile companies that means reaching out to people who already own and buy luxury cars. Not people who drive Toyota.
For copywriters that means reaching out to companies that already hire copywriters. Not people who confuse “copyright” with “copywriting” or don’t know how much a writer with your quality of work is worth.
It’s counterintuitive yet true, your best customer will always be someone who is already enthusiastic about your topic and continually invest in your industry.
So this month, I outline the exact steps to craft your ultimate pitch list of companies who respect what you do, and already spend thousands a month on hiring talented writers like you.
It’s specifically for copywriters, BUT the hack behind it applies to all industries.
Do this one thing, for 25 minutes, once a month, and you’ll be booked solid well into 2018.
You’ll even be able to finally afford TOP OF MIND without cutting into your monthly food budget.
Subscribe now, earn tomorrow.
Be well,
Max!