It’s cool how simple it is to test one tiny thing you once ignored and see permanent gains from the change immediately.
One of my regularly used expression… “literally overnight”.
Might as well be a catchphrase now.
Because literally, readers like you, my partners, my colleagues, and I, have seen sale increases with frequent emailing.
BIG JUMPS that came from tiny steps.
This week I joined Kristie Kennedy on her show, which you can enjoy here.
Even though we prepped our show it quickly became a transformative experience for her and her audience, where we both dialed into the philosophy behind my email strategies— “standing out by being yourself”.
SMLXL
Wow, I love this. Glad I could help another person make a small step forward to serve her audience with more confidence and effectiveness.
Email concepts seem underwhelming to the uninitiated. No shiny object to tease you here.
It’s how it goes. Can’t be helped. Not sorry for that either.
Things that work consistently are rarely attractive, but the results are.
(Think using mousetraps to wake up to no more mouse poop on your stove top.)
Don’t sweat the big stuff that costs you more than you have to spare.
Invest in something that pulls the right levers.
Here’s how: When you increase email frequency, you increase the different ways you can talk about your awesome work, and in the end, you increase your ability to connect and collect beyond your industries standards.
It’s funny… sure I have catchphrases, like a sitcom character, but I also have signature behaviours too…
Seems like that hasn’t changed.
I paid my way through college by being a sous chef during summers. I fed beloved icons like Barbara Streisand, Joe Pesci, Paul Newman… and a whole lot of Kennedy’s.
Now many years later, I’m still serving Kennedy’s.
Kristie Kennedy wants to learn how to write daily sales letters to her business… literally overnight.
How about you friend?
Be well,
Max!