Hey friend,
I have a friend J. Met in 2014. Actually, we’ve never met as much as strategize on projects ideas we never start. Silly us.
We’re finally doing one now, and I’m excited.
What inspired our project? His question to me:
“I am starting to feel overwhelmed regarding how to balance the questions of branding versus marketing versus sales, and whether they need to happen simultaneously or sequentially. Do I just go hard-core block and tackle, forget everything else and focus on sales for cash flow, now?”
Me:
“Yes, and you market 4 times more. Market 80%. Sell 20%. Do both at the same time.”
Even your favorite “marketing gurus” make and teach this mistake (at least you’re in good company).
If you’re already doing what J proposed here, you’re making a HUGE mistake, and if you manage an online business it’s costing you customers every minute.
Thing is, people are ignoring you because of it.
So many missed opportunities.
This mistake has a simple fix though since you’re only mixing up “marketing” and “selling.”
Marketing and Selling are not the same thing.
People talk about them in the same context, act like they’re equal, but they really aren’t.
See every day you’re selling to people. That’s it.
And that’s bad.
Your best customers need what you have, but don’t like to be harassed by a sales pitch, especially when you haven’t taken the chance to get to know them first.
You’re coming off too strong too soon {{your name}}.
Like a bad date who wants to make moves, even though you’re clearly not interested.
We need some foreplay first. And before that we need to like you first.
That’s why marketing is key to your strategy.
Marketing is being at the right place in front of the right people who grow with in a relationship.
Selling is sharing your service to help your customers do what they already want to do.
See the difference?
One is being a supportive friend. The other is offering actionable help.
With both you support a friend you care about with an actionable solution.
You need both, to get the job done properly since your best customers are sophisticated.
They’ve seen products like yours before, they have basic familiarity with what it does, and how it’s already advertised.
Saying you’re “different” and “better” won’t move them.
So, you have to be just as sophisticated.
That way you can stand out with unique approaches when you offer your product(s) and service(s).
When you meet people on the streets, you exchange numbers and call and text to build a relationship.
In online business, you collect their email, and message them regularly.
You’ve done your research to know who they are, so in your message talk 80% about them and their needs.
Then spend 20% closing with a simple sales pitch that will help them fulfill their needs.
Take that first step today with your email, your site copy and your social media posts.
Results will speak loudly. Meanwhile, you’ll have more fun with less pressure to sell-sell-sell so blatantly.
Need help on getting started, click here to hop on my calendar and I’ll teach you how you too can be sophisticated in your marketing and selling strategy like J.
It’s expensive, and not for EVERYONE, but you’ll easily earn $1,000+ in results from your investment.