Twitter responded to yesterday’s message about my (un)holy wedding of copy & design:
“In my experience, they won’t read your copy if your design is subpar.”
Haven’t had this experience. New to me.
Plus when two things happen at the same time, they’re not necessarily related.
Causation is not correlation.
So when people don’t read your copy, here’s what’s really happening beneath the surface:
- Your offer is way off and doesn’t fit the people you’re pitching, so they click away.
- You have no story that the reader can relate to, so they think you your claims are outrageous.
- You don’t identify a key user because you don’t precisely know your target market, so readers assume they don’t qualify and it’s not for them.
- You make awesome claims without providing the underlying strategy behind it, so they laugh thinking you’re attempting to be a real-life wizard.
- You drive bad traffic to your page, and the numbers are sexy, but none of them are a good fit for you, and well sometimes it’s…
… ALL THE ABOVE.
Have these problems?
Now you can beat yourself up over your newfound awareness or try to call me out on my claims. Both won’t get you far.
There is a third option.
See, right now, inside TOP OF MINDs private community, Tomcat Robert offered free consultations for his “ Business Diagnostic Tool” in exchange for feedback.
His system shows you where your business fits best in your industry. Meaning, you’ll know what you have, and who already wants it.
The kind of information you can pass to a copywriter so that they quickly write designer copy that converts for you.
I didn’t ask Robert to do this, but it’s exactly how we do the work and help each other out in the community every single day.
He just posted this offer. Claim dibs on his offer quick, while you wait for the next issue to arrive.
You can make excuses or you can make an impact with your best work. But you can’t do both.
Be well,
Max!