I have a friend who hates when I give money and food to homeless people.
She says we don’t know what they’re going to do with it.
Her concern boggles my mind.
Especially when we spend hundreds of dollars at Eastern Mountain Sports and Urban Outfitters and Starbucks, and we don’t know what those corporations are gonna do with our money either.
Money people who don’t know us gave us as investments for our respective work.
See how silly her logic is when applied to different contexts?
It’s the same with you and your readers and customers.
They only see the world in one, closed-off way.
They think they’ve figured it all out, but really they only have one puzzle piece view of a BIG picture. (While you have a full view you can describe in your sleep.)
It’s your job to show them the full picture.
Simplest way to do that: show them how faulty their biased views are.
Put their silly logic in another context where they don’t use it.
The inconsistency is usually enough to break them free from delusion and reveal the truth.
Like how they don’t like homeless people, but hide behind that truth behind money concerns (a can of worms topic for another day).
I hope this helps because it’s the same technique I use to avoid political fanatics who love to fight you online behind a computer screen, but wouldn’t bust a grape a food fight in person.
Forgive them, they know not what they do.
They just aren’t consistent, which means they don’t really believe their biases, but desperately want (NEED) someone like you to provide them another option.
Lead them to sense.
Teach consistency (and do it consistently by emailing every day).
Inside TOP OF MIND there’s an article about something I’ve been doing differently from most other “marketing experts”. I also notice cats like Ramit Sethi’s do it, yet few of his high-spending fanboys ever apply it.
It’s a shame because you probably learned how to not do it from your parents.
They typically don’t do it either. Yet it’s a powerful way to build know, like, trust in minutes.
Not days, weeks or months.
Put this one change in your daily emails, Presicope videos, FB advertising, and I guarantee you’ll see more buys, clicks and your precious likes will go up too.
But only when you click here, add it to your cart, and wait for it to arrive next week.
Deadline is Friday at Midnight ET.
Be well,
Max!