Someone writes:
“It actually feels like I’m putting way too much time into e-mails instead of blog posts or other evergreen content that can live online, accessible forever.
And I’m scared that I’m sending too many — my open rate just started to drop off pretty dramatically.
Still wanna keep building the list, but I think I may scale back the frequency.
Why do you believe so strongly in daily?”
I talked about this yesterday (4 FACTS your business coach won’t teach). When things go sour, it’s easy to blame one BIG thing, without looking at the detailed facts.
Spending too much time on emails and not on creating evergreen content?
Make your emails evergreen. Repost them as blog posts. Share them on other sites like LinkedIN and Medium and Twitter. Add more substance to them and offer them as guest posts and features on sites like HuffPo. Talk about your email topics on Snapchat, Periscope, blab, etc. Producing one piece of content and promote it mercilessly because it’s sustainable and you’re proud of it.
Open rates dropping off pretty dramatically?
Scared you’re sending too many emails? Truth is you are. If you’re not making sales or otherwise connecting with your reader in ways you can use to help them later, then you need to do more research on who your customer is and what they really want. When you make it about you, and your assumptions, you’ll lose people guaranteed (fact of life). Your competitors are willing to do the work will earn your customer’s business before you do. Do the research and your open rates may continue to drop, but your list will build and so will your sales.
Why do I believe so strongly about email?
Because it works so well that you can even apply the mindset behind the framework to your webinar series, podcast episodes, blogging, offline networking, and romantic life, and you’ll connect with people in deeper, lasting ways. Really though, I email daily to stay top of mind with my customers. The day I take a break is the day someone else more hungry earns off the work you’ve put into this already.
Thankfully, inside the next issue of TOP OF MIND goes over the latest B2B research that shows the real reason people aren’t buying from you. Includes the missing step you can add to the above marketing plan laid out. It all proves why daily emailing the way I teach and personally use, ensures immediate and consistent sales.
It’s not what your favorite social experts teach though, they want you to play it safe (passive and hopeful).
I want us all to play to win (assertive and goal-oriented).
Subscribe to suit up for the real game:
Be well,
Max!