Your emails are looooong.
Did you notice that?
You’re writing and sending so rarely that you’re jamming a lot in a short space.
We open your message and feel overwhelmed to read it in one setting.
So we save it and maybe later we’ll read it again.
(If we remember. If we have time. In our minds both won’t come anytime soon.)
Time to break your emails down so they’re less exhausting.
Have an email with 3 steps on how to do one thing. Each step about 2 paragraphs each? That’s an essay, not an email mate.
Write that one essay… er.. I mean email as a campaign.
Expand the topic. Introduce the campaign, and write the whole set of emails to be scheduled out ever 12-hour or 24-hours.
Break the essay up so it’s more digestible to read and implement.
Keep your reader waiting for the next installment. Whet their appetite so they pay for your offer to get the advanced steps for serious players right away instead of later.
And for advanced email writing and branding, join TOP OF MIND.
You’ll master this technique in real time with accountability from me and other members. Plus you’ll have a whole set of email and non-email techniques to raise your authority status in your industry.
Be well,
Max!