Yes, email is “easy”. VERY easy to muck up if you disrespect it as a fundamental tool in your business.
See email is a direct link to whomever you want to know you or sell to on any given day.
That kind of attention is easy to do well with if you know what to say and when to say.
Assuming you have the perfect offer for your reader, they’ll become one-time buyers or better… customers (people who make a custom of buying from you).
Here’s 3 things ya gotta know about writing an email.
1 – Know your reader. Like the fact that they want to buy, if properly motivated with an offer that speaks to the values and goals they have.
2 – Only talk about one singular topic (or tip) in each message. Giving multiple links, calls to action, and steps to do confuses them and make them panic so they unsubscribe.
3 – Always have a positive call to action. All emails come with a default call to action button, the “unsubscribe”. Give them something that’s more constructive to do with their click or buy, and you’ll be a hero (instead of closer to zero on your list).
Still having challenges with your email game. Learn the tools of the trade like so many are doing firsthand with me in TOP OF MIND.
I’m no longer offering my email writing and branding services directly, so the only way to have access to my email strategies is inside the private community.
Right now members are learning how to repurpose content, build an email editorial calendar, have accountability for daily writing, and how to survey their readers without overwhelming them with questions.
Click here to learn more and join:
Max!