Your previously scheduled message is postponed for dramatic effect.
Instead a message about Liam Nesson’s underrated marketing course.
Enjoy!
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I love the TAKEN movie series.
Bryan Mills, played by Liam Neeson, goes through the same 100-minute plot every time– saves his family who consistently are abducted by Eastern Europeans, and he uses elite military soldier skills.
Some families have a hard time surviving a meal without a fight. This family, they fall into the hands of sex traffickers, mobsters and millionaires with insecurities, every single year.
Just can’t help it.
So Mills steps up to save his family, and that’s how his famous line from the first film set the tone for how dangerous he is in his area of expertise.
While on the phone with abductors who kidnap his daughters and don’t ask for a ransom, he comfortably lets them know he only has pain for them.
The line:
“I don’t know who you are. I don’t know what you want. If you are looking for ransom, I can tell you I don’t have money. But what I do have are a very particular set of skills… skills I have acquired over a very long career. Skills that make me a nightmare for people like you.”
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Boom!
Twenty minutes into the movie you realize this man is way too OK and familiar with this situation. That’s not a man you mess with.
Why though?
Sit down for a Professor Mills course on Specialization at Taken University:
I don’t want you country-hopping and killing baddies. I would never encourage that.
Instead take a lesson from a confident professional so specialized that he can solve any problem around his expertise that comes his way.
Your clients have problems, let’s call them “baddies”.
They’re in bed, staring at the ceiling, indigestion bubbling, stressing over the “baddies” in their life.
Desperately hurting for a solution so they can sleep well.
They need a solution, and may not know where to turn.
They Google search and go to site, after site, after site hoping to find an expert, coach or author who has the solution they need. Then finally they come across your work.
What do they see?
You… as a real-life Bryan Mills.
You talking about their exact problem in clear description, how it feels, and what it’s costing them. You’re reading their minds almost. As if you stole their diary somehow and printed it online.
Then, after making it clear, you demonstrate your “very particular set of skills, skills you have acquired over a very long (or let’s say “focused”) career.”
You’re the specialist on this topic, the true expert, but more than that you’re leading the conversation on their current dilemma.
So, 11 times out of 10, who do you think they choose to reach out to, to hire, to start reading?
It’s you.
EVERY time.
That 11th time is when they introduce you to their family and friends to share your awesome work.
Bryan Mills is a Great instructor at Taken U. because he knows that standing out among your peers isn’t just about being contrarian or radical.
It’s delving into one idea so thoroughly that you become a specialist who knows everything there is to know about your topic. Making you the only one who has mastered what the solutions are. Thus owning the confidence to end all baddies in this topic area.
Only you know what the baddies look like, feel like and how to stop them from keeping your best clients from having having the best life.
So… you know your general industry, you know the market that you serve… what’s your speciality in that space?
Bryan Mills has a knack for finding predators who kidnap his family and does it in 80 minutes or less (subtract 20 minutes of exposition).
My speciality: matching a clients voice to create original content that sounds like them so they can turn dead email list into active communities that regularly reply to their content and are excited to follow you and buy from them.
No one else touts that. They can’t or don’t want to.
Yay for me!
You too have the opportunity to stand out as one of a kind.
In medicine, doctors specialize as cardiologists, neurosurgeons and the like.
So what’s your speciality?
Think of who you want to serve, and the one thing you do so well already that you can offer again and again.
Now really pinpoint what’s the unique result you consistently deliver. Instead of in your words, it has to be from your best customer’s perspective.
Real examples:
– I help organizations run by people like you to bring a sense of passion and purpose into their life and business. Adam Braun – Founder of the non-profit Pencils of Promise.
– I help shy and introverted men attract women naturally without having to be someone they are not. Sarah Jones – Dating Coach at Introverted Alpha.
– I’m the real Wizard of Oz who gives people memorable experiences doing what they didn’t know was possible. Steve Simms – Luxury Concierge at BlueFish.
Three real people, doing similar work as you, and proudly honing on their specialty within that space to deliver targeted remarkable results.
Take note of the things you best customers say after working with you, and chances are you can describe it as your speciality.
That’s your hook.
That’s what earns you the 4.0 in Professor Bryan Mills course at Taken University.
Be well,
Max!