And on and on it goes.
You’ll get sucked into that infinite loop.
What’s the real answer?
You may want to say Design, so you have a reason to tell me to dress up my emails for you.
Or you’ll guess my answer is Copy because I’m a writer.
Yet, you’d be wrong on both counts.
Copy isn’t King.
Design isn’t King.
They’re one in the same.
You cannot write well without strategically designing it.
Look at the words on this page.
Is that not copy and design married as one?
Words in blue on white background…
… in short easy to view and read sentences.
Flowing as you make your way down the page.
Almost feels like… reading text messages from a mate.
All leading you to the end of my point… or rather your point… when you start writing like this to your reader.
Whether it be a friend, new client, or 1,000+ readers on your list, email Copy and Design are one. That is if your end goal is to connect and convert.
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Be well,
Max!