Category: Archive
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Last chance minutes away
After Noon ET, Thursday, TOM issue 3 is no longer available for the current low price. Learn more here. Click “ADD TO CART” to reserve your copy before it prints. Then introduce yourself in the group while you patiently wait for your delivery to arrive. Be well, Max! P.S. What’s inside TOP OF MIND this…
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Jason Bourne’s mega unsubscribe face-punch
Tomcat Katie writes about the subscriber who doesn’t like my rates: “That dude is an ass. I know you like to just let this stuff roll off you, but I woulda punched him in the face. Even if the price tag WERE $47k, it’d be worth it. P.s: love how you nonchalantly throw shade at…
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How to get paid upfront… in full… every single time
Twitter is an obnoxious place to hear people complain. But that’s where people go to gripe in 140 character bursts. Not my spot to spend much time. I got work to do. Yet I still follow writers like me (and arguably more talented) who sob about being broke and hungry because they’re waiting on a…
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Issues you face cannot be boiled down into 140 characters
Twitter responded to yesterday’s message about my (un)holy wedding of copy & design: “In my experience, they won’t read your copy if your design is subpar.” Haven’t had this experience. New to me. Plus when two things happen at the same time, they’re not necessarily related. Causation is not correlation. So when people don’t read…
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The ONLY way white men can talk about Black people
I’m a fanboy of Copy Chief, Kevin Rogers. At this point, it’d be hard to stop liking what he does with his leadership. Grateful to call him mentor (even friend). Recently, he aired episode 75 of the Truth About Marketing podcast (one of three shows he hosts) with special guest Doberman Dan. Safe to say,…
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The ONLY way white men can talk about Black people
I’m a fanboy of Copy Chief, Kevin Rogers. At this point, it’d be hard to stop liking what he does with his leadership. Grateful to call him mentor (even friend). Recently, he aired episode 75 of the Truth About Marketing podcast (one of three shows he hosts) with special guest Doberman Dan. Safe to say,…
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Blatant sales pitch
TOP OF MIND is off to the Art Director. Vanessa’s formatting as we speak before Patti prints it tomorrow, and I package and ship it for you direct. All before Noon tomorrow: Here’s what’s inside TOMs package for you this August: Title article: “How Geeks Fake Their Way To New Yorker Magazine Acclaim” How to…
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Are you smarter than a 5-year-old?
Someone didn’t believe that people want me to raise the prices of TOP OF MIND. I don’t play games with readers. Neither should you. Leave that to the “ninja marketers” who love to hype you, gimmick you, and be deceptive in the shadows like… well a ninja. Only to leave you hanging after you’ve invested…
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Your favorite personal brand strategist can’t answer this…
What’s their best advice for standing out in a crowded room? Usually I hear: None of which grab attention. No one in a room says, that woman is consistent I HAVE TO say “HI”. They’re all wrong “tactics” filling your to-do list with minutiae. Personal branding is really persona building, which has existed since the…
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Money-making schemes from a homeless child
Bumped into a subscriber, it was nice. I rarely get to hear your live feedback. He made one passing comment that I ignored though: “How is your $47,000 newsletter?” I get that a lot, and understand it too since I used to be like that. When I didn’t have the money to afford something I…