Category: Archive

Yesterday I told you about the Burglary Method. Part one of my grimey marketing that works series. And I know you wouldn’t dare do it. If I’m wrong, you truly are a grimey person and must leave this list right now and never return. What? You didn’t? Cool. Here’s #2 on my grimey list to…

The following is the first in a weekly campaign of grimey ways to market your business. They’re especially brilliant, if you’re all about shortcuts that get you what you want no matter who gets hurt. Grimey marketing tactic #1: The Burglary Method Borrowed from a home security company. To boost signs ups, they’d raid a…

Read enough of my emails and you’ll probably hear me call out silly people with their lazy mindsets at least once a week. I can only imagine what you think of me. I don’t know or care though because it’s important that I do this. I’ve seen one too many people get sucked up into…

Two sisters somehow they made their way to my work. Both cleverly found a backdoor way to gain my attention that I won’t divulge here. Sister one, asked an involved business question, and I told her I wouldn’t answer it. I only solve problems for paying clients and Tomcats. These days they’re both. Sister two,…

And on and on it goes. You’ll get sucked into that infinite loop. What’s the real answer? You may want to say Design, so you have a reason to tell me to dress up my emails for you. Or you’ll guess my answer is Copy because I’m a writer. Yet, you’d be wrong on both…

I’m about to hop on CopyChief Radio with Kevin Rogers. We’re talking about police brutality specifically, and the general silence of leaders who haven’t connected with their audience over this issue (even though all of our customers are affected by it). More on that to come. For now, I’m reminded of one of my favorite…

“I don’t like the idea that something as small as what I’m wearing means would have such a big influence on my ability to function in a certain situation. Cause I’d like to think I have more control.” Words from a test subject in an experiment by Professor Adam Galinksy (Columbia Business School). He tested…

I love “straight-man, funny-man” classic comedy duos. Remember Abbott & Costello’s “Who’s on First” sketch, where they bicker over the confusing and odd names of baseball players on a team? Guys like “who”, “what”, “I don’t know”, “today”, and “tomorrow” make up the strangest baseball team. I can’t help but watch it today and realize…

I have an important responsibility to share with you how to command attention in any space you enter online and offline. It’s the very definition of influence. Simplest way to get that top of mind positioning is to create content every single day so people know how much you understand your topic. I know email…

Just had to save an overinflated marketer from infecting others with his shallow male marketing “brilliance” (disease). He tried to convince me “sex sells”. haha Ever hear that? When you do run the opposite way. Because: None of which has a damn thing to do with sex and sexuality. And if you truly believe “sex…