Category: Archive

Devani writes: “Your email from last night … ‘Why was I so hard on that guy?’ NAILED IT. You legit wrote everything I’ve been thinking forever about all the fluffy rah-rah industry shit.” You’re welcome. You spoke. I listened. Then I wrote about it. That’s the art of Great emails in action. It starts with…

In a private Facebook group Paul writes: “how many bullets is too many or too few? I have a $200 product I’m rewriting the sales page for and going through my bullets I’m starting to amass a decent number. Love any thoughts or feedback?” Didn’t you hear, it’s “No Minutiae 2016”. So don’t debate minutiae. What…

Yes, email is “easy”. VERY easy to muck up if you disrespect it as a fundamental tool in your business. See email is a direct link to whomever you want to know you or sell to on any given day. That kind of attention is easy to do well with if you know what to…

Ever see Reservoir Dogs? It’s a bank heist movie where you never see the heist. Instead 99% of it is about 7 guys talking about robbing a bank, surviving robbing a bank, and arguing over who ratted them out for robbing a bank. To add to the confusion they use code names throughout the movie.…

OK you’ve made it to the final part of my “grimey marketing strategies that work” series. Remember the first four. 1 – Burglary Method… 2 – Friendly Invader… 3 – Complaints and BooHoos… and Copycat. All techniques that will unethically boost your sales overnight. I can go on with unethical methods, but let’s end on…

Welcome to part four of “grime-y marketing strategies that work”. Having unethical, fun yet? You’re not? Good. I appreciate your moral resolve to be good and do good. Here’s part 4 of 5: “Parrot Advocate strategy” will put money in your pocket in 30 days or less: Find someone already accomplishing the wins you want…

Tomcat Kalyani found the perfect culturally specific title for her new book debut in India. She writes: “I will definitely invite people to join – I got more help from TOM than I did from Bushra’s group. I was so stressed out about naming my ebook and Lauren came to my rescue. You’ve go an awesome…

This month I crafted THE ULTIMATE FREEDOM CODE. A guide to the business model and marketing strategy I use to build my business and help my partners. When you download it today, you can immediately read page 3 and dive into the work in 60 minutes or less. It plays out more like a 10-Day…

Your productivity expands to the time-limit you set. Give yourself less time and you’ll accomplish your work sooner. Or give yourself 8-hours to do your 9-5, and you’ll stretch out simple tasks to last a full workday. What a waste huh? Here’s a hack in the form of a story. My mission as told to…

Below is part three of my “grimey marketing strategy that work” series. First was the Burglary Method. Second was Friendly Invader. Both will line your digital pockets with coins. But they’re unethical and will position you as a rich fugitive. You’ll have lots of money though and that’s clearly what success is ALL about. Excited…