Category: Archive
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Why industry leaders take Batman more seriously than you
Did you see the movie BATMAN V. SUPERMAN? Title aside it’s not a court case and is in fact the two men going head to head. A part in it that bothers me is when Batman and Superman finally meet. Batman in all his badassery looks up to Superman and grimly asks: “Do you even…
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A message from the past to future you
Currently, I’m sending this message to you from the past. It’s Sunday night, but to you, it’s Wednesday evening. If you don’t have time to write emails, but know you should, I recommend one of two things. 1 – Hire a direct response marketer to write for you. I’m no longer consulting or writing emails…
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How to write short emails your people are excited to read
Your emails are looooong. Did you notice that? You’re writing and sending so rarely that you’re jamming a lot in a short space. We open your message and feel overwhelmed to read it in one setting. So we save it and maybe later we’ll read it again. (If we remember. If we have time. In…
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Only way to write shorter faster emails
When you first start emailing daily, the first inclination is to talk and talk and talk. Your first messages will look like dense dissertations instead of fun actionable tips. That’s how you start the journey to find that nice rhythm where stories come off your fingertips and you’re able to close sales with a simple…
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How to land in the “Priority” inbox tab
Erica asks: “How do you get gmail users to move you into their Primary inbox tab?” I forgot that different “inboxes” exist. I thought the ideas was obnoxious and would encourage people to sign up for more subscriptions they don’t need, use or want. (Quick tip: Free up your mental and digital bandwidth by removing…
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You running a Business or an “online business”?
Age-old question: “Why do you email daily?” Same answer as: Why McDonald’s opens every single day? Why Starbucks sells coffee every day? Why hospitals treat patients every day? Seems obvious to me. Still, they want to know why I promote my business everyday (and they ask everyday). It’s obnoxious because they’re not really thinking deeply…
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What are you doing tomorrow afternoon?
Tomcat Jean texts me directly about TOP OF MIND (a bonus reserved for subscribers): “I appreciate that you’re not making me take some course for my $ and that you offer a different approach.” Glad you dig it Jean. That’s exactly why I make TOP OF MIND a monthly newsletter of 12 pages or less.…
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Let’s hang this weekend… in person… for free…
I chilled with fellow Tomcat Lauren this past weekend. It was dope. Lauren’s from Da Boogie Down Bronx, and I invited her to Downtown Manhattan where I was hanging with friends for the weekend. When I jam with a Tomcat, it’s not a “business event” (that’s extra). Instead, for free, we get to know each…
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How to always win at Tinder and business
On the subject of Tinder, a friend asks: “On Tinder, is a right swipe good or bad?” Right swipe meaning they want to “get to know you” Left swipe meaning they want to never see you again. The real answer is it’s all how you look like it. I’m a business-man and I see all…
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‘Bout time he “Made America Great Again”
My new favorite thing… People who say they’re voting for Trump because they “feel weak”. Whaaa? You feel weak so you’re giving your last bit of power to someone who isn’t you? Politicians are the last on the list of people you need to follow. Feel weak? Stop following weak people. Look at the 5…