Category: Archive

I have a friend who hates when I give money and food to homeless people. She says we don’t know what they’re going to do with it. Her concern boggles my mind. Especially when we spend hundreds of dollars at Eastern Mountain Sports and Urban Outfitters and Starbucks, and we don’t know what those corporations…

Take the most badass experts in internet marketing and sales, throw them all in a room and ask them what’s the one tool, they all used that got them to where they are. Off the top of their heads, they can’t answer. After 30 seconds some name a specific book, course or mentor. Others dig…

Yesterday I had a Great chat with the Persuasion Fox, better known as Matt Fox of FailToLearn.com. We recorded some of our conversation as a podcast episode, so stay tuned for that later this fall on the Fail To Learn show. One story that won’t make the recording: In 2015 I reached out to Ramit…

Google changes it’s email policies again. Surprisingly a lot of people use “@gmail” addresses for their broadcast emails. Sure that’s not you, but others who haven’t paid attention to my daily insights do it often. However, now when they do it, their bounces and SPAM alerts will increase, which affects their overall deliverability rate. But…

No more Plan B. It’s time to do away with this bizarre, archaic way of working around a tough situation. A tough situation that… face it… could have been avoided. When you find yourself here, it’s because you did something wrong well before this moment, and you need to take responsibility for that. If you…

Read a comic book, you’ll learn a lot about yourself in 22 pages of a single issue. Start with the relatable X-Men characters and stories. It’s a classic series about people discovering they are mutants with superhuman abilities like flight, telepathy, invincibility, etc. You quickly learn which mutants like their powers, hate their powers, or…

Toyota spends about $2 Billion per year to get the word out about their cars. One Billion goes to TV ads reaching people like me who don’t like Toyota cars. Meanwhile, Rolls Royce focuses on exclusivity and deepening relationships with people who love buying their cars. ​​No dollar is wasted in their minimalist PR budget…

My logic doesn’t suit everyone. Like your business coach. He’ll tell you my techniques are “too distracting” and your precious open rates aren’t what they used to be. That it’s better to go back to forcing yourself to teach your ideas in dull and boring ways. Ya know the way that wasn’t making sales or…

When you look back, you’ll see what you did, who you met, and realize how embarrassing it all was. Think about your freelancing career for example. Who were you serving? What work did you produce? How did you get their business? I’m sure you’ve made a lot of changes since then, so looking back will…

Quick question: “How do I increase my open rates? I don’t know how to do it without being negative in the subject line.” 1 – You don’t have to be negative to get someone’s attention. Ever say “ice cream” in front of kids? 2 –  You won’t learn anything from your open rates. At best…