Category: Archive

When I built my viral video production company in 2012, I focused on BIG, simple wins. (I’m an unapologetic lazy marketer.) Instead of social media postings that earned hundreds of views for hours of work, I went for BIGGER fish… Media outlets with national (or international) acclaim and reach. I decided to take 60 minutes…

Your previously scheduled message is postponed for dramatic effect. Instead a message about Liam Nesson’s underrated marketing course. Enjoy! —I love the TAKEN movie series. Bryan Mills, played by Liam Neeson, goes through the same 100-minute plot every time– saves his family who consistently are abducted by Eastern Europeans, and he uses elite military soldier…

Your previously scheduled message is postponed for dramatic effect. Instead a message about Liam Nesson’s underrated marketing course. Enjoy! —I love the TAKEN movie series. Bryan Mills, played by Liam Neeson, goes through the same 100-minute plot every time– saves his family who consistently are abducted by Eastern Europeans, and he uses elite military soldier…

Whomever told you, “The customer is always right.” doesn’t know business. Reconsider all advice you’ve heard from him or her. That mindset only serves customers, which means no matter what, they get the best service even when it won’t help them reach their goals. I don’t know about you, but that doesn’t sound right. I…

Ollie is everything to everyone. Has been since high school. Like a social chameleon he adapted to a new group’s body language, wardrobe, and vernacular, to quickly fit in, and disappear in plain sight. Then the next time you see him, he’s with a new crew and goes through the same cycle. In high school…

Focusing so much time on a) having a website, and b) making it pretty is a time suck. It just is. Designers don’t want you to know this. (They probably don’t know it themselves.) Coders are pissed at me now too. (I’m taking food off their table.) And every friend I made while working at…

Business ain’t for everybody. Only so many have the ingenuity for it, and even fewer have the emotional and mental toughness necessary. It’s a rough game. Mostly solo. At first, long days. Sleepless nights. Few ever talk about this ugly side of it. Even insiders like you are quick to encourage others to join the…

Really you are. I’m probably not the first person to tell you that either. You just do very weird things that normal people just don’t do, and it makes us uncomfortable. I mean, who does things like… … runs their own business? That’s crazy. You’re supposed to have a regular job for a company that…

Beyoncé has an incredible following. Probably the widest cross-section of fans in terms of nationality, ethnicity, gender and socioeconomics too. Her work resonates with so many, even me. I can’t relate to the deeper messages in most of her music since I’m not a Black women. However, as a marketer, and admirer of Great creators,…

Last week I had to turn away people with their wallets out, who wanted to work with me. It was bittersweet. Sweet because people wanted to pay me even though it wasn’t in their best interest. Bitter because, well… I like money… especially money from people who like me and want to work together. (Ever have someone…