Category: Archive

  • What you know will hurt you

    Do you know the difference between “knowledge” and “understanding”? That answer will help you navigate difficult situations that throw even the best people off their game. Reminds me of yesterday… About 7 Billion people are still clueless about email power, so I have my work cut out for me. Yesterday I focused on reaching podcasts…

  • Oscar so white he blends in with the snow

    Is Hollywood racist? If you know your history and how the industry works and why certain choices are made, then the answer is a no-brainer: YES! A question so simple to answer yet so many seem to want to argue the point.All the while, the situation persists without a resolution. So what do you do?…

  • [Story Academy] How to topple authority AND make sales

    Hollywood Whitewashing is your next email. John Oliver of Last Week Tonight hosts the regular segment “HOW IS THIS STILL THING?” about bizarre norms that still exist. Last Sunday, the topic… white people playing people of color in movies and TV– Whitewashing. Check out the NSFW segment here. People like experts, but they LOVE leaders more because…

  • Breakfast of Weekend Warriors

    Mohammed found me on Facebook to ask this quick question. Question: “You seem to know your stuff when it comes to email… I mean most guys on there can figure out an email just by a headline I’m kinda new to all this stuff… is there any advice or tips you can give me on…

  • Daily emails are the worst…

    LoMorgan writes: “I hate getting that much email. My morning consists of about 50 automatic deletes before I get to my real emails. On the good side, I will say I’ve been getting great interaction with my peeps and more flow about what to write faster. So if nothing else, it helps for that. But seriously…I hate…

  • 50 ways to write an email

    Yesterday was a busy Talk Tuesday full of fun new Strategy Sessions. All first-timers too, like married couple, Nicole & Dan. They make original granola products and teach healthy eating and cooking advice for busy parents. Dan’s a fan of the newsletter, and so he hopped on my schedule to critique their email strategy and develop…

  • What it’s like to be a serial bestselling author

    I could spend a week telling you everything I know about email. It’d go by quickly too. We’d have lots of fun, and you could immediately implement what I teach. Then we’d watch the results in real-time with buttered popcorn. It’d be a 5-day version of my weekly Strategy Sessions. {Your name} thing is ……

  • Leave that on your site and you’ll attract roaches

    I used to live in the City, or as the uninitiated call it, “New York City”. My exploits were legendary. (Still are.) My home life however… rough. Strangers crashed at my spot with last minute plans, roommates brought ignorant crowds after drunken nights too, and the same roommates with low cleaning standards invited their roach…

  • [Story Academy] The enemy of your friend is your… next email

    Robo-Roach is your next email. Scientist found a way to replicate the parts of cockroaches that scare most people, and use it to build a robot that can be used for rescue missions (and more). Check it out here. (Only available to view on Facebook.) One of my readers suggested this, and immediately I thought…

  • Here’s why people treat you like a zombie

    “Can I pick your brain?” No you cannot. Not now. Not ever. That expression makes my skin crawl… mostly because I’m literal with words… I picture you slicing my cranium like the apes in Indian Jones and the Temple of Doom, and prodding around aggressively until you find what you think you need. Feels violating.…