Category: Archive

Fellow copywriter, Neary, wrote to me saying she was confused  about how long her writing “should be”. She followed beloved, copywriter, Joe Sugarman’s advice… “Like a woman’s dress; long enough to cover all the essential but short enough to create interest.” The she read a blog post that said 300-400 words max for blog posts. Ugh……

Hey friend, Ever tend to focus on your goals and accomplishments? Surround yourself with good people who are courageously striving for something more? Push yourself, and sometimes people you love, to grow and improve too? When you live like that it’s easy to look ahead to where you think you “ought to be”.I feel the…

In a little while, your email hurt will hurt no more. I’m hopping on a live call with the tenacious Kristie Kennedy, and you’re invited. Massive Momentum with Kristie Kennedy Today at 2 PM. We’re talking about my favorite things: email and relationships, and maybe sex, romance, food and shopping. Did you know they’re all…

It’s happening now… http://www.blogtalkradio.com/massivemomentum/2016/03/07/keys-to-creating-an-instant-connection-with-your-clients We’re dancing to the “Electric Slide” as we wait for the show to start. This is gonna be fun.

Welcome to Story Academy, where I take a story and tease the many ways you can use it to lead your own audience with your next email. Like I would for my partners. On Monday, I’ll demonstrate how I would use it with my reader… (ahem) You. Sarah Kay’s TED Talk is your next email…

We’ll be back by lunch, I promise. Care to join me for a roundtable discussion on The Segilola Salami Show. LIVE talk today at 11:00 ET or 4 PM GMT in London. Topic: “Monetisation Strategies for Authors” On the live stream I’ll… – … drop F-Bombs on struggling authors who refuse to put their beloved books…

Wanna hear something odd? People who complain the most about not having customers or clients tend to spend the a lot of time doing the wrong things at the wrong places… yet they don’t stop. Case in point: The networking event. How many times have you been enjoying yourself mixin’ and minglin’ with colleagues when…

People complain about my professionalism, and I totally get it. I just don’t take it seriously. Because when you ask them to describe or define “professionalism,” they’re vague and fumble their words like Hugh Grant. When you ask me, I simply say: Professionalism is being yourself, open-minded, honest, and forthcoming with your best knowledge to…

People buy books… but they don’t read books? So strange. Numbers don’t lie. According to Association of American Publishers physical book sales continually rise, while ebook sales plateau. Besides a slight dip in 2015, sales consistently, for the 3 years prior, defy short-sighted expert predictions. Regardless of sales though, they don’t account for what people…

Quick Q from a reader: “Should I grow my list first?” As in should I grow my list before launching my first product. Quick A from me: Always be growing your list with quality readers and have emails already waiting for them when they arrive. It’s not a chicken or the egg situation. People join…