Category: Archive
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Market research for Dummies
Had a disturbing conversation with someone who wants to collaborate with me. I love helping inspired leaders, but what’s most important is helping their audience. People ALWAYS come first that’s not rhetoric for me, but a way of life and business. So I said, “What’s the #1 struggle your audience has? Once I know that…
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The Art of War & Vulnerability
Sandra, a fellow reader of these daily emails said I should start this week talking about vulnerability Didn’t know it’d have a BIG IMPACT on me. Many of you reached out to share your own stories, and connect me with your best doctors on the subject of Sickle Cell Anemia. Another proposed a documentary idea.…
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Sometimes I’m wrong…
Pobody’s Nerfect. Me included. But less likely than most… (so much for humility) Here’s the deal, if something works, own it and keep doing it. If it works consistently and exceptionally, but you’re still just shy of perfection, reach out for professional support. A worthwhile investment will help you make a more polished version of…
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Dial into the Martha-Zone
I sat down in an interview with the host and show runner of Business Innovators, Mike Saunders. He’s interviewed Mark Cuban, Jeff Bezos, and now me, to join the ranks of thought leaders in marketing and business development. It was really cool, and I used it as an opportunity to talk about the things I…
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Failed your NYE Resolution? Great!
Failure is a good thing friend. If you own it. According to University of Scranton, Journal of Clinical Psychology, only 8% of people who make New Years Resolutions live up to it. Odds are against you… or are they. Reading statistics without context makes it seem like the world is against you… when in most…
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ex-Google employee and sickle cell anemia sufferer back from near-death
You may know “about me” but still aren’t clued into my daily reality. People often tell me I “look good and sound good”. It’s nice and I appreciate it, but I rarely feel it. They see media appearances or daily emails, talking about the work how it helps others, speaking confidently and owning the experience……
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[Story Academy] Take a knife and slit your wrists
Welcome to Story Academy, where I take real life and tease out the many ways you can use it to lead your own audience with your next email. Like I do for my partners. Join our fun. On Monday, I’ll demonstrate how I would use it with my reader… (ahem) You. Sandra, a reader like…
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Millennial finds cure to heroin addiction
A common excuse I hear for not emailing regularly is: “I don’t have time to keep up with that kind of demand.” Then they tell me about their days. Usually it’s based around their preferred energizing-poison, the universally beloved, coffee. A wonderful kick of caffeine to keep you going with life’s demands. People calling you,…
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How to win friends & influence people by saying “NO!”
Recently (and regularly) I said “No!” to several people who want to work with me. I know-I know… … it’s backwards but it’s important to me to deliver 10x value with everyone I serve. I refuse to help people stagnate or go backwards. REFUSE! Recently, 3 people didn’t have the money to afford my rates. It’s…
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Kennedy love Chachi… Wa! Wa! Wa!
It’s cool how simple it is to test one tiny thing you once ignored and see permanent gains from the change immediately. One of my regularly used expression… “literally overnight”. Might as well be a catchphrase now. Because literally, readers like you, my partners, my colleagues, and I, have seen sale increases with frequent emailing.…