Category: Archive

My friend writes for Yahoo’s front page and if it goes viral he earns extra bucks. He learned quickly that people LOVE reading about sharks, so when he wants a BIG paycheck that’s where he starts. Since he already loves sharks, it’s easy and fun to write. Apparently, the White Shark Conservancy that tags and…

They don’t hate my emails per se as much as maybe hate their own platform, but more on that later. This is about how if you’re using a Firefox browser, you can’t fully read what TOP OF MIND is because the images overlap the text. http://www.thatmanmax.com/#!top-of-mind/j5jim The only remedies are to switch browsers, Subscribe directly…

The quickest way to know how you feel about someone is to have the toughest conversations upfront. Saves a lot of time and heartache. At this point in our relationship, let’s talk abortion. But first a real story about two pregnant women in Saratoga county, where I live. Both with babies diagnosed with Spina Bifida…

A reader sent a blog post case study about making readers “like” you so they don’t unsubscribe. But each sentence made me like them less and less. Gave me a headache. If you’re in business to be liked, you’ve already lost because there are so many easier ways to be liked. If you’re in business…

Last chance for premium access to July’s issue of TOM So here’s the skinny… I wrote a few articles for serious business owners who want to lead their customers to life-changing results both now AND forever. It’s available when you click to see if you’re a good fit. http://www.thatmanmax.com/#!top-of-mind/j5jim After that purchase you have immediate…

Yesterday I told you about the Burglary Method. Part one of my grimey marketing that works series. And I know you wouldn’t dare do it. If I’m wrong, you truly are a grimey person and must leave this list right now and never return. What? You didn’t? Cool. Here’s #2 on my grimey list to…

Ever watch FIGHT CLUB with Edward Norton as a depressed narrator? He has no real name mentioned in the movie, which is probably why he spends his days making fake names and joining support groups. He’s addicted. First, a group for testicular cancer survivors. Then for people afflicted with cancer, tuberculosis, brain tumors and on…

What if there were a way you could drastically LIMIT your ROI, while practically ensuring the readers you have get LOUSY results? AND what if you could also make sure that you NEVER have the freedom to pursue your dreams? Would you do it? Awesome! Let’s get to work to help you ruin your business.…

Had a disturbing conversation with someone who wants to collaborate with me. I love helping inspired leaders, but what’s most important is helping their audience. People ALWAYS come first that’s not rhetoric for me, but a way of life and business. So I said, “What’s the #1 struggle your audience has? Once I know that…

Everyone has advice for you. That’ll never change. Being discerning with what advice you follow and why is key. Last month, my copywriting peers pressured me into joining Snapchat. I can’t blame them. I made the choice to dive in, and like everything I do, I made it my own. But guess what… They told…