Category: Archive

  • You don’t live in a BIG CITY, you haven’t started with your BIG IDEA, and your deathly anxious around people

    I’ve been bed-ridden for the past week. Had another Sickle Cell Crisis, landed in the hospital, and once out, I’ve been in bed recuperating. I put ALL work on pause even in the middle of launch with Selena Soo. Yet you still have your chance to learn more about her course INFLUENCE which is now…

  • “I’m scared that I’m sending too many emails”

    Someone writes: “It actually feels like I’m putting way too much time into e-mails instead of blog posts or other evergreen content that can live online, accessible forever. And I’m scared that I’m sending too many — my open rate just started to drop off pretty dramatically. Still wanna keep building the list, but I…

  • Holding back the sneeeeeeze… (ahchoo)

    Ever have those moments where you have to sneeze but you’re too embarrassed to do it? Maybe you don’t want to be noticed because you have a funny sounding sneeze? Maybe because once you sneeze, you can’t stop and it gets distracting? Or maybe you hate the attention of people looking at you or saying…

  • “I don’t know how to write well!”

    “I don’t know how to write well!” ^ That’s what I don’t hear so often. “I like what you do Max!, and I can see how it works, but”: “I don’t know how to write well!” “I don’t speak English, it’s not my language so I can’t do what you do.” “I didn’t study English…

  • How to escape US election BS

    Somehow I went about 2 weeks without being exposed to the current US national election. As I come out of my celebratory, birthday bubble I realize our current strange election with predictable, but unlikable candidates running the nation’s most absurd campaigns ever. It’s like watching a faux-documentary that shines a light on how silly American…

  • Rich boy living in a van (down by the river?)

    Got an awesome text this week from my friend in LA. You’ll actually be seeing him in the new HBO show WESTWORLD when it premieres soon. Before he was super fly on premium cable, he and I were super fly and super broke. Funny story. When I got called to work at Google (on my…

  • Warning: This podcast has all the feelz

    I have a lot on my mind these days with my health and recent birthday. So I’m grateful to have good friends to explore it all with. One good friend is Matt Fox, or as I like to call him— THE Persuasion Fox. We had an amazing conversation and recorded it for his show. It…

  • You can’t see your ears from your point of view

    I hear this pretty often, and I’m working with a client now on the same subject. Usually goes like this: “I’m trying to include a link to something in each email to create a habit for people to get used to clicking on things in my email but could you suggest other ways of getting…

  • She accelerates too fast for me (the problem with extroverts)

    Last week I feared for my car insurance policy. See my friend is 25 and though she can afford a car she doesn’t have a driver’s license. I don’t dig it, so I offered to teach her. If she doesn’t want to buy a car that’s one thing, but as long as I’m her friend,…

  • Why writing like me will botch your results

    Since starting Max’s Jam Session, I’ve been offering quick support on how you’re writing, sending, and delivering your messages. It’s been fun, and you can have a taste here too: But I’ve been doing this for a while. Like with my one friend in Thailand, 30 days into her consistent emailing. After complimenting her recent…