Ever see American Psycho, it’s an intense story about 90s yuppies and their status-based culture. There’s this one scene where the main character obsesses over the different designs of his and his friends business cards. He’s pretty psychotic about it.
In real life, I see psychotic business card techniques.
Like this one time at the BIG end of the year Chambers event here in picturesque Saratoga Springs, NY.
It’s a who’s who spectacle of politicians, business leaders, mom & pops, freelancers, and pillars of the community. All in one spot, schmooozing.
Really it’s an excuse to get drunk, get fat, and rather than connect you can judge competitors, and talk smack about customers.
It’s… amusing.
On one such event, while chilling with some of the few sane cats there, I noticed someone going to each of the guests and handing them her business card.
She had a full stack of maybe hundreds, enough for the 100 or so of us.
She’d say hi to you, shake your hand, and give you her card.
Then she’d go the person beside you and do the same.
And again. And again… and again.
It hurt to watch. Outright made me cringe.
(Worse part. I knew her.)
By the end of the night, she blanketed everyone with her cards… but guess what. She didn’t make a single new customer from it.
Only one who made out like a bandit that night are the people that printed her high-gloss, double-sided business card.
Sure, if you play that game enough you’ll hit an opportunity every once in a while… but at what cost.
Makes about as much sense as having a screen door on a submarine.
What makes better sense: Leaning in with a plan.
Like this FREE one here, where you can learn the right way to go to from 0 to 60… or should I say $0 to $157K in only a year.
Be well,
Max!