Since it’s my Birth-Month, I’ve been feeling nostalgic. So I dug up one of my old computers to see how I was way back when… in 2014.
Lots changed since then and just rebooting it revealed the music I illegally downloaded before I got over paying for things I cared about and the dozens of software tools I used because I thought I needed to try everything.
What really caught my attention though was a post-it note I placed on my keyboard.
It’s a list of hourly wages compared to how much they equal as a take home salary.
This must have been after I quit Google and was looking for a new job to pay my way through living in the City. As long as I made $25 per hour (or $52K per year) I could pay my bills.
Easy.
What was rough is that call after call, HR reps were afraid to interview me let alone hire me.
Why?
They didn’t think they could afford me.
They saw Google on my resume and figured I only cared about money (which wasn’t true at all).
After working at the G, I wanted to go as far away from tech and hipster pretension and asocial work environments as possible.
That’s why I applied to non-profit organizations like the ACLU and Fenton Communications. I was willing and able to do clever, direct marketing for a decent living wage, which most reputable companies in Manhattan could afford.
Money was no object, just fulfillment in my work and paying my bills on time.
They weren’t having it. All they could see was a hiring budget that wouldn’t meet what my former employer could accommodate.
And that’s the point.
When you have that kind of relationship with a person or corporation, people see you on that level, even if you say otherwise.
Worked against me in this case (at first), but in business it’s something that builds your clout, credibility and proof, even if it’s just someone you talked with for 10 minutes, worked with for 1 month, or gave 1 simple tip that helped them out tremendously.
When they see a notable name besides yours, you are both seen as equals.
People who can afford will lock you down fast. Plus you’ll have a hard time going back to the level you were before.
Meanwhile, people who can’t afford you will not buy, but they do tell their friends.
That’s what happened to me way back when.
When word got out that I wanted to do something different with my tech background, it earned me a position working one-to-one with the VP at SONY Pictures TV who became a solid mentor to me as a result.
He taught me so much that I’ve applied in my own business helping you and others.
Moral: Great Relationships and opportunities beget more Great relationships and opportunities.
They lead you to working with the best people with less friction (I didn’t have to apply for the SONY position).
In business that translates into earning more for doing the same work, sometimes you do less work than you typically do.
It’s why I’m excited to share Selena’s work with you. Like me she teaches people how to bridge that gap from nobody to The Man or The Woman to know.
To help you along with that goal in mind, we’re giving out a series of bonuses.
Earlier this week I sent you only 1 of the first 4.
It was about actually 2-in-1, a complete video guide to turn VIPs into your friends who give you opportunities they don’t even offer their best employees.
You can still access that and the second bonus, inside my private community for serious business starters.
Her second nifty gift is the exact steps Selena played to go from being a shy introvert making $0 as a PR coach to being a shy introvert making $157K in her first year as a PR coach.
Yeah, we’re the opposite and she’s giving away so much awesome for FREE.
But it’s only available here: https://knoxuniversity.com/
Be well,
Max!