Age-old question: “Why do you email daily?”
Same answer as: Why McDonald’s opens every single day?
Why Starbucks sells coffee every day?
Why hospitals treat patients every day?
Seems obvious to me.
Still, they want to know why I promote my business everyday (and they ask everyday).
It’s obnoxious because they’re not really thinking deeply about their question in the first place.
Thing is, they still don’t think of what they do online as a real experience.
It’s imaginary to them. They forget the real people on the other side of their computer screens with fears, biases and dreams, and instead only see the potential ROI from a one-off immediate sale.
As such, they miss out on building mutually beneficial relationships that last a lifetime with consistent customers.
If they stopped thinking like a pigeonholed “Internet Marketer”, they’d start to follow the techniques brick-and-mortar businesses have been doing for thousands of years that entirely apply online.
They’re opportunity seekers, not investors, so they are caught up on asking about email instead of practicing good email habits and seeing for themselves.
See, emailing every day is the equivalent of having a storefront where your customer passes by on the way to work, school, to see family.
But the real age-old answer I give: It works.
If you do it the right way, which most people don’t because they don’t understand it. They don’t understand people.
Inside TOP OF MIND this month is some buyer psychology from a recent report published this spring. Helps to shed some light on the matter. But it’s nothing my day-one subscribers in TOP OF MIND don’t already know.
Yet, if you haven’t tapped into your social network to elevate your life and career, then this issue will give you the faith to invest in yourself and people.
Click here to finally put your poor opportunity mindset to rest.
Be well,
Max!