All my friends have such wonderful hate mail.
Not me.
That makes me sad. Maybe my work is too lovable or too perfect?
That’s not for me to say. The best way to judge if something is for you is by gauging the worst reviews of it.
Here are the 2 most “disparaging” criticisms against TOP OF MIND since April (5 months).
– “Would love to see more imagery as it’s quite text heavy” – Maya
– “I beg you… please create a PDF not intended for print, but for eReader/eBook users…” – Yvahn
See. Even my “haters” are nice. in this case, Two cats who love design and digital products more than the content lessons inside.
Yet, it’s not so much hate as it is statements of facts.
Yes, TOP OF MIND is “text heavy”… it’s a newsletter.
As in letter full of news, like advanced strategies you didn’t know that you can put to work and earn $10K in 30-days or secure top media interviews on the TODAY show.
Most months, I don’t have time for pictures, so there aren’t any.
Plus the way I write is more entertaining and vivid than most pictures photographers take.
That said, the latest issue is different and will appease fans of pretty blog posts.
See, Best Buy’s been using an insecurity campaign. Making low blows at their customer’s emotional psyche.
Just like I teach and encourage. I break the ad campaign down, why it works and how you can do the same.
Best Buy does it.
Dairy Farmers do it.
And anyone who sells retail goods, or makes people “look and feel” good does it too.
When you do it in September, and your best customers will thank you for it.
It’s something I can’t just teach you, I have to show you with a pic so you understand.
There you have it, a photo for the text-heavy NEWSLETTER.
Only inside TOP OF MINDs September issue available for you only when you click the link below to sign up before Midnight ET:
Be well,
Max!