In a private Facebook group Paul writes:
“how many bullets is too many or too few? I have a $200 product I’m rewriting the sales page for and going through my bullets I’m starting to amass a decent number. Love any thoughts or feedback?”
Didn’t you hear, it’s “No Minutiae 2016”. So don’t debate minutiae. What matters most is how strong are your bullets.
– Are they inspiring the right type of buyer-curiosity?
– Do they clearly present the offer and desired result of the ideal buyer?
– Does your offer live up tot he promises you’re making with the bullets?
– Are people buying off your letter with the bullets you have?
That’s all that matters in good business.
Still not convinced?
Enter, my colleague, Email Specialist, Ben Settle.
He wrote a sales letter for a $7 product recently.
Guess how many bullets he used?
Exactly 839.
Most of which are part of a 46-page long P.S..
Why?
Don’t overthink it.
Instead speak with me inside TOP OF MIND along with others who understand the why behind frameworks.
When you master the why, you’ll know how to make tough choices without debating minutiae online with people who don’t have a clue.
See you on the inside:
Be well,
Max!