Had a disturbing conversation with someone who wants to collaborate with me.
I love helping inspired leaders, but what’s most important is helping their audience.
People ALWAYS come first that’s not rhetoric for me, but a way of life and business.
So I said, “What’s the #1 struggle your audience has? Once I know that I can craft an original project that both entertains and educates.”
Win-Win-Win! right?
She said without conducting a survey she wouldn’t know what they specifically need.
Disc-Scratch.
I can’t stand this.
How can you not know?
It’s not her first day at the Rodeo. (is it?)
What’s worse… I know others act this exact same way too.
If you don’t know the specific needs of your audience it is entirely your fault.
I won’t lie to you about that {Your name}.
Instead, I’ll break down market research so that you never act like this and miss out on helping the people you care about.
You only need to know 3 points to start.
FIRST:
What are your ideal customer’s top 5 hopes and dreams?
What are your ideal customer’s top 5 fears?
What are your ideal customer’s top 5 biases?
Answer these questions so you’ll know what 80% of your competitors miss out on whenever they craft marketing messages.
With 15 points of conversation, you easily start new ideas that focus on what your ideal customer is ACTUALLY feeling.
No more assumptions.
SECOND:
What is your market willing and able to invest, both in money and in time/work?
The average person knows how much they will do to overcome their struggle. That comes with a price tag and work output expectation.
That’s not even the best part.
THIRD:
What are you willing and able to do for said market?
You don’t do EVERYTHING for EVERYONE.
Set your standard and assert your voice in the conversation on your terms.
This is where you DGAF, which isn’t easy at first, but essential to standing out and making a stand as a leader.
At this point, you have all 3 points to building an irresistible business that matters to you and your audience.
Again they are:
1 – Knowing your ideal customers hopes & dreams, fears, and biases.
2 – Knowing what your ideal customer is willing and able to invest in time and energy and money.
3 – Knowing what you are willing and able to create for your ideal customer.
Now go out, right now, and write now.
If you don’t know these 3 points for you and your relationship with your audience, then ask or take notes on previous conversations.
Have fun taking them out on a date and learning all about them.
They’ll appreciate it.
For the more advanced version, schedule a Strategy Session to learn the 10 questions a real leader asks to master their audience.
No survey required.
Be well,
Max!