Pobody’s Nerfect.
Me included.
But less likely than most… (so much for humility)
Here’s the deal, if something works, own it and keep doing it.
If it works consistently and exceptionally, but you’re still just shy of perfection, reach out for professional support.
A worthwhile investment will help you make a more polished version of what you already have, in this case, copy that already works and tests through the roof.
That’s all you need to make that small percentage leap from awesome to extraordinary.
However, there’s the other hire you can make…
The person you call for support, and they immediately tell you to change EVERYTHING and start anew.
You patiently and passionately explain that it works, and it falls on their deaf ears. Don’t waste your breath or money on that person.
Sunk cost.
He or she is a mouk (a close-minded one at that).
They wield a hammer and see everything as a nail fit for it. So they won’t hear you explain that your copy approach works well, and you want to fine tune what you have, so it outperforms your control.
A better investment is someone who knows the value of something that already works. An artisan who understands there’s more than one tool for any job.
Someone who can see what already works, and admit that his or her approach isn’t necessary and that improving the control will help.
Sometimes “good enough” IS perfect.
Every month, I come across projects where I have THE PEEERFECT SOLUTION, but before I suggest anything I ask about what results my partner has so far.
I’m sometimes way off and completely wrong, which is a Great thing.
Marketing is an endless learning experience the proves that every market-business relationship is different. Sure my approach can help, but I don’t always need to lay it on thick to provide support.
When your results are fantastic, keep doing more of the same, but with more attention to strategic detailed changes.
Results aren’t so good? Why not start from scratch? And do so with tests on a small batch of your list.
What you’ll learn will inform your next steps.
When I’m wrong I know when to back off and learn from the situation before proposing that next step.
Same goes for you {Your name}.
Sometimes it’s not easy, and you need support for that.
Invest in someone who shares that value…
Reserve a spot on my calendar and we’ll see what works and is just fine, and what we can change so it becomes extraordinary.
Be well,
Max!