I sat down in an interview with the host and show runner of Business Innovators, Mike Saunders.
He’s interviewed Mark Cuban, Jeff Bezos, and now me, to join the ranks of thought leaders in marketing and business development.
It was really cool, and I used it as an opportunity to talk about the things I shy away from in your inbox. Mainly the research and statistics that inform my strategies.
I’m not a fan of hard teaching and facts, it’s unnecessary for the most part in any marketing. Contrary to what some of my peers will tell you.
Plus, my focus is the moral importance of helping people. If you’re not into the value of that in itself, why are you in business?
Knowing the solid science behind emailing every day won’t make the difference for those types of people.
For the rest of us, here’s 10 major takeaway’s from our talk:
1 – (00:40) How your favorite teenager can earn a producer’s job at a major TV news network instead of bagging groceries like his/her classmates.
2 – (2:20) What internationally acclaimed researchers know and wish millennials understood that saves time and energy in their career-building.
3 – (4:40) How writing an email without purpose like ALL marketing gurus teach is hurting your business… and the simple change to make a dramatic change in your success.
4 – (6:40) How to use social media networks so they work smoothly with your email marketing strategy. The difference between building your audience and growing your email list.
5 – (8:50) What all my partners know about email and 37% of businesses don’t mind if you never learn so they greedily own the market by themselves.
6 – (9:50) Why the majority of people can’t sell water in a drought, and the two things you can do to avoid that hiccup and outperform your peers.
7 – (14:05) Mike takes the reins and shares an important detail of email marketing that even I take for granted.
8 – (14:50) The reason to tell specific stories immediately to build a high-quality list that guarantees less stress and more fun in your daily emailing.
9 – (16:40) How to reach the Martha-Zone. Mike shares his best tip for being more focused while you write, so your marketing becomes more human and less sales-y.
10 – (18:20) One reason why I love MLM and the scientific way it will continue to help me make a fortune for my partners and help their audiences for a lifetime.
You can listen to it right now. https://tinyurl.com/yde6h4gt
Or subscribe to it on iTunes and listen to me on the March 9 episode.
Enjoy!
Be well,
Max!