LoMorgan writes:
“I hate getting that much email. My morning consists of about 50 automatic deletes before I get to my real emails. On the good side, I will say I’ve been getting great interaction with my peeps and more flow about what to write faster. So if nothing else, it helps for that. But seriously…I hate getting dailies.”
—
Her problem has nothing to do with daily emails.
{Your name}, if you’re deleting 50+ messages consistently, every single day, why are you on those lists?
Emailing regularly works for both leader and reader because it’s an ongoing conversation with two consenting parties.
They’re both discussing a topic they are passionate about and so frequency doesn’t phase them.
Think of it like texts or phone calls.
There are people you speak with every day, some only every week, and others every month or more.
Your daily connects are more relevant and important to you, so it doesn’t bother or annoy you. Unless it’s work related and you “have to” deal with someone you like.
Again, you may not like that person, and talking with them often doesn’t help… but that content is important and relevant, so you put up with it.
So… Do you “hate getting dailies” or are the dailies you’re getting irrelevant to you right now?
That’s the REAL question commonly overlooked.
Each time you send a message you invite your reader to unsubscribe. It’s inevitable.
You ask them indirectly by offering irrelevant support.
Your work is a conversation you lead around your expertise. If that’s not a priority for your audience, you’ll bore and annoy your audience, and they will unsubscribe.
On the flipside, be mindful of the lists you subscribe to and the list you ACTUALLY use.
Are they helping you learn what you want to learn?
If not, have you directly reached out to share your experience and ask if they can create content that would help you?
Many times leaders don’t know what you need because they don’t ask. So they need your insight to help them.
Here’s a remedy: Every 30 days ask your subscribers how they’re doing and if your work is helping them.
I do this the 1st of every month.
Likewise: Every 30-60 days, ask your audience what’s their current goal or challenge related to your experience.
Gauge the room, act accordingly with the insights you learn, and make changes within your given philosophy and approach.
Daily emails aren’t bad.
Irrelevant ones are.
And just one irrelevant email is toooo frequent.
Take responsibility as leader and reader to focus on priorities for you right now.
You’ll be surprised at how much easier life becomes and how productive you will be too.
Want to have an autoresponder series that surveys your audience so you never question if you’re boring your audience?
Sign up for a Strategy Session for next Tuesday.
In the meantime, practice only consuming what you’ll actually use.
Be well,
Max!