Robo-Roach is your next email.
Scientist found a way to replicate the parts of cockroaches that scare most people, and use it to build a robot that can be used for rescue missions (and more).
Check it out here. (Only available to view on Facebook.)
One of my readers suggested this, and immediately I thought of several stories I could use for teaching email with my business.
One such story you’ll read Monday.
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Concepts you could use to reference this directly or indirectly in your market:
– Trump is the (worst/best), and I found a way to replicate what makes him indestructible, and put it to use in your business/life. Doesn’t the robot-top kinda look like Trump’s hair too? (Controversial and how-to story.)
– They don’t die, they multiply. Why XYZ in your industry like roaches are inevitable. (Cautionary story.)
– They don’t die, they multiply. How to automate your new approach to (name specific goal you help people reach). (How to story.)
– Living in major cities is rough, describe your stressful experience, and share how that affects why you do what you do now. Then relate it to how those stressors are like roaches. End with the REAL reason you don’t prescribe a certain idea that every other person in your industry swears by. (Challenge existing dogma story.)
– Companies say one thing and deliver another. Like this company that wants to make robo-roaches to save people in rescue missions. True, but there are other applications too… like surveillance. Relate this to how your “competitors” say things they can’t deliver and why. (Confident leadership choice story.)
– When it gets bad, roaches will walk all over you without fear of being killed. People in your life will do the same. I had to leave the roaches in my life and start from scratch as I built my business. (Inspirational story.)
– Why are roaches indestructible? How can we be like that? How can we make your (name your approach) as resilient? (How-to story.)
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Pocahontas paints with the colors of the wind, I write emails with mundane Internet stories.
This week you can bond with your reader by using unlikable cockroaches as a common enemy to exterminate, and metaphor, for reaching success.
Go forth. Write an email to your virtual-friend (email reader). Tell a story he or she needs to hear.
Robo-Roach is your next email message.
– Max!