Grizzler was once a dog.
Now he’s a photographer.
Excuse me… a “PhoDOGrapher”.
http://thenextweb.com/gadgets/2015/05/18/snap-the-dog/
Half-canine – Half-creative. Wholly adorable.
He’s also a novel example of taking snapshots of your best customers using your best work.
In this case, the Nikon team created a camera they’re proud of, and used it in an extraordinary way.
Placing it on a dog shows how easy it is to take a photo and still capture professional shots.
He doesn’t even have opposable thumbs.
… So easy a dog can use it.
(Camera buyers are smarter than a dog right?)
What results are your customers achieving with your information?
Have you shown how easy it is to take the first step with it towards reaching their desired goals?
How are they using it in expected, and sometimes unexpected, ways?
Do you know?
More important… does your general audience know?
Why not?
Take the chance to play through your impressive collection of testimonials.
See who has something unique to share about how they used your product in a successful way.
More unexpected the better.
Highlight that story in an email.
Open up that email tool of yours that’s collecting virtual dust.
Introduce the first name of your testimonial guest, and let him or her speak for you, about you, in his or her own words.
Bonus, if it’s a video testimonial.
Drop in the link to the review even, and they will literally talk and demonstrate how your work improves their lives, and why your next customer has to sign up right way for similar results.
Testimonials are the unsung heroes of marketing.
When done well, they do 80% of the heavylifting for you.
All you need to do is make your offer when it’s done, and walk away.
Sales will pour in {Your name}.
Don’t have testimonials that highlight your product and its results?
Only have the ones that talk about how Great you are as a human being, but never highlight the product and the process?
I can help.
The testimonial game is a fun one when you do it well, and like a Pepsi Taste Test, it does all your promotional work for you.
I’ll help you reach your past customers, and have them share genuine testimonials in the form of written, audio or video.
Type of testimonials that make people want to open their wallets and invest in your best products and services.
Be well,
Max!
P.S. 4 spots still available for Strategy Sessions tomorrow.
We’ll discuss your current audience challenges to make sure you’re on the smooth track to helping the people you care to serve.