When I built my viral video production company in 2012, I focused on BIG, simple wins.
(I’m an unapologetic lazy marketer.)
Instead of social media postings that earned hundreds of views for hours of work, I went for BIGGER fish…
Media outlets with national (or international) acclaim and reach.
I decided to take 60 minutes a week to write one awesome pitch for each video we released. Then I messaged the editors-in-chief of impressive networks and publications.
The result:
Convinced HuffPo, Indiewire and CNN, and dozens of others, to highlight my director’s work. Their audience of thousands became our weekly audience of thousands.
That’s how you hit 10K+ views per video, per week, and go viral– even if you’re a lazy nobody.
The lesson:
Don’t make being successful harder than it has to be.
Identify your goal.
Find the shortest distance to get there.
Build on the shoulders of giants.
Most important, only do things that are fun for you to do.
If you’re having not fun, it’s a sign that it’s not for you. Time to hire someone better at it to do it for you, or move to a new approach altogether.
This approach led to 5 million views (and counting) for my business partner, director, Patrick Willems. I highly recommend it for reaching viral success.
The lazy framework that inspired this strategy is valuable. Make your daily work and ultimate success easier.
It’s the weekend, so this Saturday and Sunday, pay yourself first and plan different ways you can work less and see more tangible results.
Implement your plan starting Monday.
“What gets measured gets managed.” So the ideas you put numbers to will be the ones you actually can improve day-by-day and week-by-week. When things stagnate you can easily identify what’s not working and make flexible changes.
Simple and Focused. Love it.
Anyone who does entrepreneurship in this efficient and effective style is fly by me.
Here’s Rodney Dangerfield’s take on it. He gets my respect on the subject.
Happy Flyday,
Max!