My logic doesn’t suit everyone. Like your business coach.
He’ll tell you my techniques are “too distracting” and your precious open rates aren’t what they used to be. That it’s better to go back to forcing yourself to teach your ideas in dull and boring ways. Ya know the way that wasn’t making sales or earning replies or improving your skill set in any way.
It’s real funny hearing that coming from a “business coach”.
I’ve never claimed the title, but if I were a “coach”, 4 things I’d lead with are:
1 – Have fun! If you’re not having fun, neither is your customer. Plus why are you doing this kind of work when it bores you?
2 – Play with Likeable People. Not connecting with readers? Find a new playground and/or playmates. Promote your work to a market who already invest in services and products you have. People who like you and therefore are likeable to you.
3 – Listen and Learn. When you do something new, your customer’s response will be peculiar since they’re sussing out what you’re doing and why. Be upfront and deliver on your promise to support them with their goals.
4 – Start With Why. Something off with your marketing? Don’t blame the change you made or the person who taught it to you. Instead, ASK WHY didn’t it land (wrong market, poor timing, was the offer or message clear, does your sales funnel work properly, is your reader on vacation)?
There ya have it, the best business coaching advice you’ll have in your inbox this week, and it didn’t cost you $10K.
Awful business coaching is easy, but it’s not for me. I like the truth and constructive results too much.
Results I’ve learned and lived to help myself and my partners go viral. I share my techniques every day inside TOP OF MIND as part of your membership.
Come join the fun, but I warn you, it’s not a high-priced coaching service spouting lies like “get business cards”, “take a personality test”, “do what you love/follow your passions” or “play it safe”.
Nope. No time for that. Here you’ll get your hands dirty, and you’ll have fun using powerful strategies that work.
Plus you’ll master the reason behind why they work. So you can repeat and innovate them again and again.
Be well,
Max!